Facebook new app ‘Places’ allows users to alert their friends to their whereabouts. While it may seem like just another Facebook gizzmo, if it proves popular, Facebook Places also has the potential to unlock a massive local e-commerce platform. Facebook’s 500 million members will surely entice many brnads and merchants to test incentive programs...
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That is the question. When people follow a brand on Twitter what motivates them to do so? A recent report by U.S based ExactTarget takes a look. • Twitter users are the most influential online consumers – 72 percent publish blog posts at least...
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So how can Marketing Asset Management improve marketing effectiveness and efficiency? In the second of a series of extracts from our forthcoming white paper, Perigord share our views on how improved Return on investment (ROI) can be achieved when using a MAM solution. •...
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Innovative music group Faithless will launch a three-minute promotional video, funded by car marque Fiat, roadblocking the 9pm advertising break during Channel 4′s ‘Big Brother’ this Sunday (15 August)....
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With the Chinese market set to become No.1, top luxury brands are re-considering their foothold in the market. Reuters reported, In July, Burberry said it plans to buy its...
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On Wednesday the New York Times reported that Google is to stop developing its Wave Collaboration tool. Wave, which was introduced in 2009, and conceived of as a collaboration...
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